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AT TOP10 WE OFFER GOOGLE ADWORD MANAGEMENT AND SOCIAL MEDIA MANAGEMENT, DRIVING TRAFFIC TO YOUR BUSINESS IN COLCHESTER AND THROUGHOUT THE UK

Our aim at Top10 is to get you more sales. This can be achieved by a combination of good online marketing combined with social media management.

Our services include:

Pay per click campaign set up with monthly management and reporting

This includes setting up a targeted AdWords campaign, utilising your main service areas i.e. emergency locksmith, locksmith. The aim is to make everything as targeted as possible so as not to waste time and money on the more generic areas which are more competitive in your field and are likely to be more price competitive. This includes full keyword research and selection with negative keyword implementation to avoid spending money on irrelevant search terms.

Engaging, split tested Ads targeted to performance, Ad extension setup and device level bidding strategy.

This would all be targeted to your specific geographic location.

PPC optimisation is an ongoing process, and one that we will need accurate data over time in order to make effective decisions to improve performance. Our professional Google Partners will research your key phrases and set up your Google PPC account for you.

It is tempting to have a go at setting up your own PPC account following online instructions, but this can be somewhat of a minefield as if not executed properly and professionally by people who really understand the process, you could potentially waste thousands of pounds each year in wasted clicks.

We will ensure you get real value for money with Google along with quality leads from Day 1. We can manage your account for you each month (priced separately, please enquire).

You will receive:
  • Assess your landing pages.
  • Set up your adverts for you.
  • Set up Ad groups structure.
  • Carry out competitor research.
  • Link to your Google analytics to enable accurate tracking.
  • Set up split testing adverts.
  • Give you £75 FREE spending credit if you are a new Google PPC customer.
  • Monthly management and reporting to get the most out of your cost per click (ROI).
  • Call tracking.
  • Ongoing support.

Call tracking is an important tool. When a prospective client originates via a paid Ad, the number on the website will change so that if they call that number, a conversion is counted through the campaign. Again, this is essential so that optimisation decisions are made using correct data – for example, if we are optimising out areas which are not performing, but not accurately tracking calls, we could be removing areas that actually perform well in terms of calls. As such, our approach is to make sure everything is being tracked appropriately so that we have the right tools to make campaign decisions.

As a brief overview, Pay-Per-Click or PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines like Google and social media channels like Facebook, where you pay if a user clicks on your Ad. With the right strategy and optimisation, this can benefit your business as you only pay when a potential client clicks on your Ad. You have the ability to set your budget to control costs, and can reach your target consumer at the right time with the right message.

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